By John E. Baer, SRES, SRS
Selling Strategy #10:
Pricing it right
Find out what your home is worth, then shave 10 to 15 percent off the price. You’ll be stampeded by buyers with multiple bids and they’ll bid up the price over what it’s worth. It takes real courage and most sellers just don’t want to risk it, but it’s the single best strategy to sell a home in today’s market.
Selling Strategy #9:
Storage is something every buyer is looking for and can never have enough of. Take half the stuff out of your closets then neatly organize what’s left in there. Buyers will snoop, so be sure to keep all your closets and cabinets clean and tidy.
Selling Strategy Secret #8:
Light it up
Maximize the light in your home. After location, good light is the one thing that every buyer cites that they want in a home. Take down the drapes, clean the windows, change the lampshades, increase the wattage of your light bulbs and cut the bushes outside to let in sunshine. Do what you have to do to make your home bright and cheery – it will make it more sellable.
Selling Strategy #7:
Play the agent field
A major sale killer is hiring the wrong broker. Make sure you have a broker who is totally informed. Find a broker with whom your feel comfortable, who listens to your concerns, who is honest with you, who has strong reviews, and who is associated with a reputable real estate agency that has plenty of resources to get your home sold.
Selling Strategy #6:
Conceal your pets
Not everybody is a dog- or cat-lover. Buyers don’t want to walk in your home and see a bowl full of dog food or smell the kitty litter box. If you’re planning an open house, send your dog or cat to a pet hotel for the day.
Selling Strategy #5:
Quick fixes before selling always pay off. Mammoth makeovers, not so much. Instead, do updates that will pay off and get you top dollar. Get a new fresh coat of paint on the walls. Clean the curtains or go buy some inexpensive new ones. Replace door handles, cabinet hardware, make sure closet doors are on track, fix leaky faucets and clean the grout.
Selling Strategy #4:
Take the home out of your house
One of the most important things to do when selling your home is to de-personalize it. This includes family photos, memorabilia collections and personal keepsakes. Consider hiring a home stager to maximize the full potential of your home.
Selling Strategy #3:
The kitchen comes first
You’re not actually selling your home, you’re selling your kitchen – that’s how important it is. The benefits of remodeling your kitchen are endless, and the best part of it is that you’ll probably get 85% of your money back. It may be a few thousand dollars to replace countertops. Whereas a buyer may knock $10,000 off the asking price if your kitchen looks dated. The fastest, most inexpensive kitchen updates include painting and new cabinet hardware. Use a neutral-color paint so you can present buyers with a blank canvas where they can start envisioning their own style. If you have a little money to spend, buy one fancy stainless steel appliance. Why one? Because when people see one high-end appliance they think all the rest are expensive too and it updates the kitchen.
Selling Strategy #2:
Always be ready to show
Your home needs to be “show-ready” at all times – you never know when your buyer is going to walk through the door. Your home has to be available to be seen whenever buyers want to come see the place and it has to be in tip-top shape.
Selling Strategy #1:
The first impression is the only impression
No matter how good the interior of your home looks, buyers have already judged your home before they walk through the door. You never have a second chance to make a first impression. Spruce up your home’s exterior with inexpensive shrubs and brightly colored flowers.
John E. Baer, SRES, SRS is a NYS licensed real estate salesperson associated with Berkshire Hathaway HomeServices Westchester Properties of Scarsdale and Larchmont. He can be reached for questions at 914/600-6086 or at 914/844-2059. His website is www.WestchesterHomes.info.