In September, SodaStream International LTD. unveiled its “Drowning Liberty” installation in New York City’s Flatiron Plaza in partnership with Oceanic Society. The installation supports SodaStream’s mission to highlight the global threat of single-use plastic.
“Drowning Liberty” consists of a 20-foot replica of the Statue of Liberty, trapped inside a steel cage packed with single-use plastic bottles. SodaStream has created Drowning Liberty, which will visit other locations, to call attention to the skyrocketing rates of annual plastic pollution. In addition to the installation, SodaStream has created a limited edition “Be the Change” carbonating bottle, for use in making sparkling water at home, work or school. The special bottle features a drawing of the Earth and reminds users they should choose to “Love the world,” “Reduce their ecological footprint,” and “Reuse”.
As part of the campaign, SodaStream and Oceanic Society have created a sustainability pledge for individuals to sign as they commit to switching to a reusable bottle, decreasing their contribution to global plastic pollution.
“We have no choice,” emphasized SodaStream CEO Daniel Birnbaum. “We have to go reusable. Annual plastic production is skyrocketing and the U.S. is one of the biggest polluters in the world. SodaStream stands up for what’s right and will always tell the truth. We’ve launched our pledge as a rallying cry. Together, we will liberate America from plastic straws, bags, cups and of course single-use plastic bottles—to significantly reduce the global plastic pollution epidemic. We cannot continue to ignore the facts - we need to act now: For our children.”
“Studies show that by 2050 there will be more plastic than fish in the world’s oceans,” added Oceanic Society CEO Roderic Mast. “Governments, individuals, non-profits and corporations must all act together to address this enormous and urgent challenge. SodaStream is known for its environmental advocacy, and we are excited to be working with them to engage more people and provide practical solutions to reduce ocean plastic pollution—one of the greatest environmental issues of our time.”
“We are firm believers that people can have a tremendous global impact by making a single conscious change in their lives,” added Birnbaum. “We invite the entire country to take a pledge on www.sodastreampledge.com and help curb the U.S. addiction to single-use plastic.”
I pledge to make the switch to a reusable bottle. In taking this pledge, I will decrease my personal contribution to the global pollution epidemic and join SodaStream’s fight to liberate America from single-use plastic bottles.
For more information about the pledge and SodaStream’s partnership with Oceanic Society, visit www.SodaStreamPledge.com.