Hadassah Names New Rochelle’s Dana Asher Co-Director of Marketing & Communications
Hadassah, The Women’s Zionist Organization of America , the largest Jewish women’s organization in the United States, is pleased to announce that New Rochelle resident Dana Asher has been named Co-Director of Marketing & Communications, reporting to Chief Executive Officer Ellen Finkelstein. Asher, whose appointment took effect on July 14, joins Hadassah after serving as Senior Executive Director, Fundraising & Marketing Communications, in the Office of Institutional Advancement at Yeshiva University.
Said CEO Ellen Finkelstein, “Dana Asher’s broad experience in not-for-profit marketing and her deep knowledge of the Jewish communal world are a perfect fit for Hadassah, with its diverse array of programs and activities in the US and Israel.”
Over the course of three decades, Asher has held a variety of marketing roles at leading Jewish organizations that include UJA-Federation and Women’s American ORT as well as Yeshiva University (YU), her most recent employer. Having worked in a broad swath of marketing specialties, she has a wide-ranging skill set, with a particular expertise in branding. An emblematic example of her accomplishments is a marketing strategy instrumental in driving a $613 million, five-year YU capital campaign so successful it reached 85 percent of its goal in just three years.
Asher will partner with fellow Marketing & Communications co-director Sharon Scalora to lead a 20-person team charged with articulating Hadassah’s mission and sharing news of the organization’s activities with its many stakeholders. Asher will oversee Hadassah’s marketing activities (the website, digital communications, creative services, advertising and video production), collaborating on branding and other cross-functional initiatives with Scalora, who directs the organization’s communications functions (editorial content, social media, media and public relations, and strategic and executive communications).
Dana Asher graduated cum laude from Syracuse University’s Newhouse School of Public Communications with a bachelor’s degree in Journalism and Public Relations. She lives in New Rochelle with her husband.
Hadassah, The Women’s Zionist Organization of America, is the largest Jewish women’s organization in the United States. With nearly 300,000 members, donors and supporters, Hadassah brings women together to effect change on such critical issues as ensuring Israel’s security, combating antisemitism and promoting women’s health care. Through its Jerusalem-based academic medical center, the Hadassah Medical Organization, Hadassah helps support both exemplary care for more than 1 million people every year and world-renowned medical research. Hadassah’s hospitals serve without regard to race, religion or nationality and earned a Nobel Peace Prize nomination in 2005 for building bridges to peace through medicine. Hadassah also supports two youth villages that set vulnerable teens and pre-teens in Israel on the path to a successful future. Visit hadassah.org for more information.